Beyond Insights and Insights Edge partner on qualitative research
Our qualitative practice now runs in partnership with specialist agency Insights Edge, bringing more capacity, more specialisms and deeper technique.
Beyond Insights’ qualitative offering now runs in partnership with Insights Edge, one of South Africa’s most respected specialist qualitative agencies, founded by Samantha Loggenberg.
Insights Edge brings deep expertise, seasoned leadership and a strong track record. By joining forces, we are positioning our qualitative division for significant growth:
- Expanded capability: more hands, more specialisms and more capacity across the qualitative practice.
- Methodological depth: deeper technique and craft, consistently delivering high-impact insight.
- Innovative and agile: a qualitative practice built to look forward, not one set in its ways.
Samantha has deliberately spent her whole career inside qualitative research, more than 30 years across South Africa, Africa and international markets. As she puts it: “Real people are endlessly interesting.”
Read more about our qualitative work.