Two researchers, one question, and a lot more people

Catherine has spent more than 25 years in market research doing two things exceptionally well: finding the meaningful stories hidden inside data, and never losing sight of the humans those stories are about.

She brings a Master’s degree in Economics and something harder to quantify: the ability to sit with a client, understand exactly what they need to know, and then find it for them. Before Beyond Insights, she led Client Service at GlobalEDGE Marketing Consultants, where she was known for the kind of strategic clarity that makes complex findings feel obvious in hindsight.

What her clients will tell you is that working with Catherine feels different. There is the precision and sharp thinking she brings to every project, and there is an attentiveness that makes people feel genuinely understood. That is the foundation on which Beyond Insights was built.

Andrew has a Master’s degree in Clinical Psychology and has spent 25 years building some of the most sophisticated quantitative research capabilities in the industry.

As Co-Founder and Director of Research, he applies statistical precision and genuine curiosity about human behaviour to help clients make decisions they can stand behind. His career spans senior leadership at Research International, including Head of Brand Equity and Segmentation in London and leadership of the Asia Pacific Marketing Science Centre. His real passion is understanding the African consumer: how they respond to surveys, and how to unpack that differently from global response patterns.

What his clients discover is that Andrew is never satisfied with what the data says on the surface. He wants to know why: what motivated that choice, what shaped that preference, and what the numbers are actually describing when you look at them carefully enough.

Heidi plans and runs our quantitative fieldwork in South Africa, managing logistics and data collection and connecting the field team with client service. Heidi joined Beyond Insights as PA to the directors and grew into field leadership, a path that gives a clear view of how every part of a project fits together.

Nokubonga is a research executive focused on qualitative research, with quantitative work when projects need it. A degree in Psychology and Sociology shapes how Nokubonga understands consumers: as people shaped by their experiences, environments and aspirations, not just as numbers or trends.

Thabelo prepares and processes our survey data so that it is accurate and ready for reporting. Thabelo holds a BSc Honours in Population Studies and a certificate in Data Science and Analytics, and works in SPSS, Excel and SurveyToGo. Tracking studies and TURF analysis are the favourite part of the job: the point where data turns into decisions.

Tash keeps Beyond Insights running as Executive Administrator to the co-founders, covering office management and finance administration. Tash brings 19 years of experience in contact-centre operations, people management and training.