What we do ยท Qual
Our qualitative offering
A partnership between Beyond Insights and Insights Edge, one of South Africa's most respected specialist qualitative agencies.
In partnership with Insights Edge
A powerhouse in the qualitative field
Deep expertise, seasoned leadership and a strong track record. By joining forces, we are positioning our qualitative division for significant growth.
Expanded capability
More hands, more specialisms and more capacity across the qualitative practice.
Methodological depth
Deeper technique and craft, consistently delivering high-impact insight.
Innovative & agile
A qualitative practice built to look forward, not one set in its ways.
Meet the founder
Samantha Loggenberg
Founder, Insights Edge. More than 30 years in qualitative research across South Africa, Africa and international markets.
Samantha has deliberately spent her whole career inside qualitative research, believing in the value of staying close to people and going beyond the obvious: the attitudes, tensions and contradictions that really shape choice.
Her commitment is simple: the consumer's voice should be genuinely present in every piece of work. By listening well and getting close enough to understand people in the context of their real lives, deeper patterns emerge.
- Degree in Research Psychology, and an LDP from GIBS.
- Co-Director of Qual Collab, co-hosting qualitative research conferences in South Africa.
- Currently writing a book on projective techniques in contemporary qual.
“Real people are endlessly interesting.”
The qualitative work we do