Concept & product testing
Validate ideas, packs and products before launch with qualitative and quantitative testing.
Consumer insights across Africa
Human data, told clearly.
We find the deep human truths that unlock smarter strategy, stronger products and meaningful growth.
What we do
Who we are
A human-first research agency
Beyond Insights is a leading African market research agency specialising in quantitative, qualitative and sensory research. Founded by Andrew Johnson and Catherine Read-Fletcher, we combine senior leadership with a dynamic team of researchers to deliver world-class insights.
From concept testing to consumer behaviour studies, we help brands across Africa and global markets turn data into confident business decisions.
Meet the team
Our services
The work we love to do
Digital and face to face, quantitative and qualitative. Always driven by what the work actually needs.
Sensory testing
Science-driven insight into how consumers experience taste, texture and product performance.
Segmentation & usage studies
Foundational consumer understanding that shapes strategy for years to come.
Emerging market consumers & traders
Understanding the shoppers, traders and consumers who sit outside traditional brand strategies.
Consulting & ad-hoc research
Answering critical business questions with new studies or a fresh look at existing data.
By the numbers
A senior team with decades of hands-on African market experience
- years in the industry
- 30
- countries surveyed in Africa
- 34
- respondents interviewed
- 500K+
- consumer product responses in our database
- 250K+
“Our hearts are very much captured by this vibrant continent and her amazing people.”
A values-based business
How we do the work matters as much as the work itself
Our values guide every interaction we have with clients, suppliers, staff and respondents.
What our clients say
More than a research partner
This was an amazing research project. A special thank you to Beyond Insights South Africa, Andrew Johnson, Heidi Hill, Catherine Read-Fletcher and the team.
I would recommend Beyond Insights based on their expertise in quant and qual, professionalism, speed, adaptability, agility, curiosity and honesty. Andrew and Catherine have a unique strength in balancing each other, which will be beneficial to any project or business question.
Beyond Insights is so much more than a research partner; they have become an extension of our team. They challenge the thinking, get to the heart of the business question and consistently deliver excellent, actionable and insightful results. What I love most is that they are open to new challenges and to helping solve difficult problems. A trusted partner who always adds real value.
News & Views
Latest thinking
Beyond Insights and Insights Edge partner on qualitative research
Our qualitative practice now runs in partnership with specialist agency Insights Edge, bringing more capacity, more specialisms and deeper technique.
AI should amplify the method, not become the method
How we use AI in qualitative and quantitative research, why the researcher stays accountable for every insight, and what that means for clients.