Our regional and global coverage
The best people on the ground, in every market
As brands in developed markets look increasingly to Africa for growth, the quality of on-the-ground knowledge matters enormously. We've been building it for nearly 30 years.
Regional coverage
Insights grounded in local reality
In Africa, we have long-standing partnerships with field agencies who understand the realities of research in each market: the local cultures and response patterns, the potential barriers and the cultural nuance needed to execute the research. We brief and train the local teams and build in quality control at every step.
In South Africa we have an in-house fieldwork team of more than 300 interviewers and 30 supervisors, a dedicated scripting and data team, and a panel of experienced qualitative moderators we have vetted over time.
Countries we have worked in across Africa
A global network
Sub-Saharan Africa partners to Strategir
In joint venture with Strategir, we are their Sub-Saharan Africa partner. What makes this network distinctive is a shared mindset: values-led, independent agencies who bring genuine local knowledge to every market they work in.
Through this partnership we have access to expert teams across multiple regions, each bringing the same depth of local understanding to the work that we bring to Africa.
