What we do · Quant
The right solutions for the right moments
We know exactly where we're at our best. If we're not the right fit, we'll say so.
Our core areas of expertise
Three areas, done properly
NPD & innovation
Concept, product, sensory, pack, TURF and volumetrics, designed in Africa, for Africa.
Brand health & launch tracking
Every wave treated as a new study, never plug and play.
Segmentation & U&A
Foundational work that shapes strategy for the years that follow.
NPD & innovation
Innovation sits at the heart of what we do
Sensory profiling and product testing across the full spectrum, all of it designed in Africa, for Africa. A respondent-level database of over 250,000 consumer responses to products, cuttable by country, category and demographic, gives you benchmarks firmly grounded in local reality.
Testing environments
What we measure
New capability
Changing what innovation insight can deliver
Sensory panels
Trained experts building a precise understanding of what drives product preference.
Beyond Rapid™
Semi-standardised product testing that gives fast, affordable direction on product development.
Beyond Scales™
Recalibrates liking, purchase intent and just-about-right diagnostics around African response patterns.
Volumetric forecasting
Built for South African and African consumers: accurate launch estimates at accessible price points.
Enhanced TURF
Goes beyond reach and frequency to identify which combinations offer the greatest incremental volume.
“We have made a conscious decision to focus on the areas we know best, where we can add most value in an African context and tell the consumer story in an actionable way.”
Brand health tracking
Every wave is a new study
Automation handles the repeatable metrics so turnaround stays rapid, which frees our senior team for the part that matters. For launches, tracking from day one lets you watch awareness, saliency and product perception build in real time, and adjust before small issues become larger ones.
The so what
What the movement in your equity and competitive position actually means.
The what next
The strategic clarity to keep moving in the right direction.
The what else
The opportunities in the data that nobody thought to ask about.
Segmentation & U&A
Foundational work that shapes strategy
We have conducted hundreds of these studies, across qualitative and quantitative approaches, video ethnography, online studies and face-to-face fieldwork. From exploratory work and drivers of decision making to white space, demand spaces, attitudinal segmentations and points of market entry, we have the experience to guide you through the process.
Beyond Rapid U&A
Not every brand has the budget for a large segmentation or U&A study. Beyond Rapid U&A uses a largely standardised questionnaire and outputs, tailored to the brand, category and key attributes, opening the methodology to smaller brands and markets at a price point that works for them.